Santosh AiyarIn defence of the “generalist”.A quality that I had little respect for until I found myself to be one and started looking at it in a new light.Apr 15, 2022Apr 15, 2022
Santosh AiyarThe shrewdest thing a marketer can do today is to be genuine.Most of us have grown up with the idea that keeping our cards close to our chests, is smart. Trying to go one-up on someone, is smart. And…Mar 23, 2022Mar 23, 2022
Santosh AiyarYours socially ambivalently,My journey to becoming a not-so-socially-networked Co-founderSep 20, 2021Sep 20, 2021
Santosh AiyarIs offending people the true measure of progress?Musings on our socio-cultural evolution and what it means for us today.Jul 20, 2021Jul 20, 2021
Santosh AiyarThe affairVivek leapt back up the stairs. He had forgotten to wear the mask. Strange, he thought to himself, how could he forget something so…May 14, 2021May 14, 2021
Santosh AiyarThe importance of making sh*t upFact is, “facts” are a poor tool for progress.May 5, 2021May 5, 2021
Santosh AiyarWorking ‘dads’: the new WFH breed and the case for a new economic thoughtTrigger alert: you guessed it, this could involve some gender benders. So, get your metaphorical tub of popcorn, hell, get the real one…Apr 3, 2021Apr 3, 2021
