Santosh AiyarIn defence of the “generalist”.A quality that I had little respect for until I found myself to be one and started looking at it in a new light.5 min read·Apr 15, 2022----
Santosh AiyarThe shrewdest thing a marketer can do today is to be genuine.Most of us have grown up with the idea that keeping our cards close to our chests, is smart. Trying to go one-up on someone, is smart. And…3 min read·Mar 23, 2022----
Santosh AiyarYours socially ambivalently,My journey to becoming a not-so-socially-networked Co-founder4 min read·Sep 20, 2021----
Santosh AiyarIs offending people the true measure of progress?Musings on our socio-cultural evolution and what it means for us today.5 min read·Jul 20, 2021----
Santosh AiyarThe affairVivek leapt back up the stairs. He had forgotten to wear the mask. Strange, he thought to himself, how could he forget something so…19 min read·May 14, 2021----
Santosh AiyarThe importance of making sh*t upFact is, “facts” are a poor tool for progress.3 min read·May 5, 2021----
Santosh AiyarWorking ‘dads’: the new WFH breed and the case for a new economic thoughtTrigger alert: you guessed it, this could involve some gender benders. So, get your metaphorical tub of popcorn, hell, get the real one…6 min read·Apr 3, 2021----
